Miki Agrawal On TUSHY’s Authentic Approach
Miki Agrawal, an acclaimed social entrepreneur, has founded various companies, including her recent innovation, TUSHY, which aims to revolutionize bathroom hygiene. Miki Agrawal, who is renowned for her role in disrupting industries, challenges conventional thinking by offering fresh perspectives and solutions to societal challenges. She has earned numerous awards for her entrepreneurial efforts over the last 15 years, such as being named “Fast Company’s Most Creative People”, “Young Global Leader” by the World Economic Forum, and INC’s “Most Impressive Women Entrepreneurs”.
All About TUSHY
So, what is TUSHY all about? Simply put, it is a modern bidet brand for people who need to use the bathroom.
Now, let’s dive deeper into her story. Miki Agrawal’s upbringing in both Indian and Japanese cultures has exposed her to bidets’ use from a young age. However, due to the high cost and her living arrangements, she never owned one until 2014 when she was diagnosed with hyperthyroidism, causing intense bowel movements and raw skin from constant wiping. Her boyfriend, who is now her husband, introduced her to an Asian bidet that changed her life, and she vowed to bring it to America. She aimed to create the best-in-class, modern, and sleek bidet that is relevant to American culture.
Miki Agrawal On Taking Risks
According to Agrawal, questioning things, taking risks, and surrounding oneself with the right people are the top three skills required for a successful entrepreneur. She believes that questioning how things are done is vital as it enables one to innovate in sectors that have been stagnant for long periods. Miki Agrawal’s focus on taboo subjects, such as periods and bowel movements, arose from the lack of innovation in these spaces due to social stigmas. Additionally, she believes taking risks is essential to succeed, and her team at TUSHY is dedicated to being more creative as the company grows, exploring new possibilities in unconventional ways. Finally, she emphasizes the importance of surrounding oneself with the right individuals to complement and support your skills, making each venture successful.
In addition to her business ventures, Miki Agrawal is a prolific public speaker and a best-selling author. Here are some of her books:
- “Do Cool Sh*t: Quit Your Day Job, Start Your Own Business, and Live Happily Ever After”: This book is Miki’s debut work and focuses on inspiring young entrepreneurs to take the leap and start their own businesses. It is a practical guide that outlines the steps to take to turn your passion into a profitable business venture.
- “Disrupt-Her: A Manifesto for the Modern Woman”: This book is all about empowering women to disrupt the status quo and create a life that they love. Miki encourages women to challenge traditional gender roles, embrace their uniqueness, and live authentically.
Overall, Miki’s books are a great resource for anyone looking to start their own business, achieve greater success in their career, or live a more fulfilling life. They are written in a relatable and accessible style and provide practical tips and advice that readers can implement right away.