By Sheila Dang

(Reuters) – Meta Platforms Inc makes it easy for brands to post three-dimensional ads via Facebook (NASDAQ:), and Instagram (NYSE:). This partnership is with an ecommerce tech firm.

VNTANA integration will enable brands to upload 3D models to social media and convert them easily into advertisements, VNTANA announced Thursday in a press statement.

VNTANA Chief Executive Ashley Crowder stated that this move will be a gateway into advertising within the metaverse. Ashley Crowder was speaking about the futuristic concept of creating a series of virtual worlds that can all be accessed via different devices like headsets.

Meta believes its future is tied to helping to build the metaverse. According to Meta, this could take up a decade.

Brands in beauty, fashion, and furniture are currently working to transform their product representations from 2-D to 3-D.

Crowder explained that “the metaverse is basically a spatial internet.” It is an entire world of possibilities that begins with the correct 3D model of your product.

Facebook users and Instagram users can interact with a 3D advertisement while browsing on their phone or desktop. They may view an image of a handbag and then move it around so they can see the product from different angles.

Chris Barbour (director of augmented reality partnerships, Meta’s Reality Labs) said that this gives a hint of the future, and that it might be a preview of what we can expect from AR glasses.

VNTANA integration with Meta meant that advertisers had to convert 3D files into Meta-compatible formats before VNTANA could be used. Crowder stated that VNTANA allows brands to upload 3D files and turn them into ads.