Cryptocurrency Exchange Crypto.com intends to make use of its time during Sunday’s 94th Academy Awards to show a TV commercial about the humanitarian crisis that is unfolding in Ukraine.

Kris Marszalek, Crypto.com’s CEO, made a Wednesday announcement. The exchange had partnered up with the International Committee of the Red Cross (ICRC) to help those in Ukraine suffering from war-torn circumstances. While the CEO was unable to specify exactly what the campaign would look like, it is clear that the platform has already begun. AllowDonations in cryptocurrency, fiat or non-fungible tokens to Red Cross Red Crescent. Up to $1,000,000 in donations will be matched by the exchange until March 31.