Goldman Sachs consumer bank branding chief Dustin CohnCNBC learns that Cadre is Cadre’s chief marketing office.

Cohn left, who is often credited for helping nameMarcus, the consumer division of the company in 2016, was the most recent in analogues wave of exitsIn the last 14 months, the New York-based Bank has received the following.

Cohn will join Omer Ismail (ex-executive) and David Stark as they leave Goldman in the wake of its plans to grow its retail banking business. Some leave to help their direct competitors. Stark and Ismail fled for assistance. WalmartIn the creationFintech startups. Harit Talwar (ex-Marcus chief) has also stepped into the fintech startup world. downWe need to open the door for new leaders.

Cohn said that his departure from Goldman was “completely amicable” and is now joining Cadre, an eight-year-old startup at a crucial juncture according to Ryan Williams, Cadre cofounder.

Cadre allows individual investors to purchase commercial real estate. This is one of several prominent start-ups that seek to increase access to previously exclusive asset classes.

These start-ups are hoping to accomplish what RobinhoodStocks and What? Coinbase did for crypto — tapping the potential of millions of ordinary Americans to create or widen a retail investing category.

Cohn spoke Tuesday about his goal to create awareness for Marcus that the new consumer business existed and was available for mass-affluent audiences. Cadre offers a similar opportunity to the market for commercial real property, which the average investor isn’t aware of. It has low entry fees and low costs.

After poaching Cohn from Goldman — which is both an investor and partner in Cadre — the start-up will begin to ramp up marketing and introduce new products aimed at smaller investors, Williams said.

Williams said that it would be easier to concentrate on large-money endowments or family offices investors, but this wouldn’t fit with Cadre’s mission. Williams worked in financial services before he co-founded Cadre.

Williams stated that Williams grew up in Baton Rouge and was a working-class child. “I have never been able to gain access to this asset class. However, through my recent experiences at Goldman Sachs and Blackstone I saw just how lucrative it was but also how difficult it was for the majority of people.”

Cadre started with larger investors. They required a minimum of $250,000 to get started. The CEO says that after reducing this to $25,000 the minimum will be closer to $2,500.

Williams stated that the company’s investment committee is focused on three types of real property in approximately 15 U.S. states: multi-family apartments, warehouses and office spaces like suburban buildings.

Cadre claimed it closed over $4.5 billion worth of real estate transactions and has produced more than 18% returns on property sales. Williams stated that Cadre is not losing investor money like some competitors in this space.

Williams explained that Williams is not willing to take crazy risks, as others might do. He also said that he believes that this is the most efficient way for investors to access the asset class. We have never lost capital or investor principle.”

Williams indicated that an IPO may be possible in 12 to 18 months if new products are introduced, such as new types of timber farms or real estate debt. Cadre conducted a survey of 1 181 people and found that almost all were interested in investment in commercial real property. However, nearly half had never done this before.

Cohn’s departure comes at a critical moment for Marcus. Goldman added credit cards to his portfolio, starting with deposits and personal loans. home renovationIt has added loans to its portfolio, and is currently working on a digital strategy. checking accountThis is for everyone. The company also announced its intention to go public late last year. tweakingThe Goldman Sachs Marcus brand was used to enhance the branding.

Cohn said that Marcus was his personal name and called the move a confirmation of his time at the bank. He said that the Goldman Sachs name had “conjured some of the negative feelings people feel towards Goldman Sachs” in 2015.

Cohn stated, “Here are we, nearly seven years later and the Goldman Sachs name is at an all time high among these consumers.” We gave them useful products that helped them reach their goals. That is a big reason for this.