Eva Mathews and Helen Coster

(Reuters) – Comcast Corp’s (NASDAQ:) first quarter revenue beat Wall Street estimates on Thursday. The media company benefited from broadcasts of Super Bowl and Beijing Olympics as well as a rise in attendance at theme parks.

The quarter’s total revenue grew 14%, to $31.01 trillion, surpassing analysts’ estimate of $30.53 Billion, Refinitiv data shows.

Comcast was the biggest U.S. cable operator and gained 262,000 broadband subscribers in the third quarter, against Factset’s estimates of 229,000.

The decline in broadband subscriber growth was 43.1% compared to a year earlier. This is the third quarter consecutively of declining subscriber numbers after the record-breaking pandemic. According to the company, this slowdown can be attributed in part to fewer home-owners.

Comcast’s NBCUniversal media division saw revenue increase by 36.3% to $6.87Billion, with $1.48B in broadcasting of the Super Bowl or Beijing Olympics.

NBCU saw a jump in advertising revenue of 59.2% due to both the sport events and the Peacock streaming services growth. The company stated that the “vast majority of” paid Peacock subscribers preferred the ad supported version to the less expensive, ad free product last quarter.

According to Nielsen data, NBC’s Super Bowl broadcast attracted an audience of approximately 101 million viewers on average, which is roughly 10% more than the 2021 championship. A record $6.5million was paid for 30-second ads, 18% higher than for the 2021 championship.

During a time of shifting TV viewing habits, the Winter Olympics in Beijing attracted the smallest primetime audience since NBCUniversal first broadcast the games.

Comcast’s net income rose from $3.33billion, or 71% per share, to $3.55billion, or 78cs per share in a year.