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Musk says he wants to boost Twitter use from ‘niche’ to most Americans -Breaking

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© Reuters. Elon Musk attends the In America: An Anthology of Fashion Gala, Metropolitan Museum of Art, New York City. May 2, 2022. REUTERS/Brendan Mcdermid

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Benjamin Kellerman, Alicia Powell

NEW YORK (Reuters) – Tesla (NASDAQ:) Inc CEO Elon Musk stated Monday that he plans to increase the reach and usage of Twitter (NYSE.) so it is more popular than the “niche”.

Musk signed an agreement to purchase Twitter for $44 Billion, raising concerns among employees about Musk’s strategy for managing the social media site.

Reporters gathered at New York’s Met Gala were told by him that Twitter would only be successful if it could grow its user base significantly.

Right now, it is a small niche. Musk said that he wanted a greater percentage of the country on it and to engage in dialogue. He was accompanied by Maye Musk, his mother, a model.

According to Twitter’s most recent earnings report, there are approximately 40 million Twitter users per day in America.

Musk claimed that the platform should be “as broad inclusive as possible, with the ideal most of America on it and speaking”, and as trustable as possible.

He also stated that he will make Twitter transparent on how tweets were promoted and degraded, as well as making its software publicly accessible for criticism.

Musk replied to questions about the possibility of an exodus in employees: “It’s a country that is free.”

“If anyone does not feel at home with this, they can choose to go elsewhere. He said that it was fine.

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