Starbucks To Launch NFT Collection For Coffee Lovers -Breaking
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Starbucks to Launch the NFT Collection for Coffee LoversWhat would you prefer? A NFT in your Salted Caramel Mocha. That’s a question you might get used to in the future, as the biggest American coffeehouse company gets ready to enter Web 3.0 and is eager to offer their customers a ‘Third Place’ – somewhere between home and work, where you feel like you belong while getting your hands on your favorite coffee.
Starbucks (NASDAQ:) in #Web3 https://t.co/BSiqL8tJCM
— Johnny_KuCoin (@lyu_johnny) May 5, 2022
Instead of a physical space, a mindset is more important than any physical thing
The community-based ‘Third Place’ will try to find ways to reconnect and build new communities. Howard Schultz CEO of Starbucks, believes that this post-pandemic period, which the world currently finds itself in, offers the ideal time to restore lost connections. However, there’s a clear shift in concept. Rather than just a physical place, the ‘Third Place’ is a mindstate – ‘a feeling of connection and belonging’, as explained by Brady Brewer, the Chief Marketing Officer for Starbucks.
The ‘Third Place’ is entering Web 3.0 as an environmentally sustainable platform, but haven’t disclosed which blockchain technology will be used. The NFTs will serve two purposes – one of them is unique collectibles. Starbucks NFTs will also serve as an access card that allows customers to unlock special benefits and experiences. Starbucks NFT’s first collection will be coffee art-themed, which many coffee enthusiasts should enjoy.
Starbucks has the technology-savvy entry to NFT.
Despite lacking more in-depth details about the upcoming NFT collection, it seems like Starbucks have studied the blockchain technology and won’t make the same mistakes like companies, who are quick to jump on the NFT train, but don’t have a long term plan of NFT integration into their business models. Adam Brotman, the creator of Starbucks Order & Pay, is advising on the new project.
Starbucks has already seen success in tech adoption, as the Starbucks Order & Pay app is the 2nd most popular payment app in the US, falling only to Apple (NASDAQ:) Pay. By the end of the year, the Starbucks Digital Community Web3 will be fully operational.
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