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U.S. online prices dropped, spending slowed in April

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© Reuters. This image was taken August 2019 in Austin, Texas. Faire/Handout via REUTERS

By Howard Schneider

(Reuters) – Online prices dropped 0.5% in April, and U.S. customers pulled back from electronic commerce. This could reflect a shift in consumer behavior as well as the Federal Reserve’s attempts to reduce inflation.

The pandemic saw an increase in inflation, despite the fact that electronic commerce helped to keep overall inflation down over years.

According to the tech firm, some relief is possible. This is a decrease in April, compared with a record 0.3% rise in March.

Adobe monitors 100 million products and the inflation rate for them fell from 3.6% to 2.9% in March to 2.9% in April.

From $83 billion in March, online sales dropped to $77.8 trillion in April.

We are starting to notice the impact of economic uncertainty and borrowing costs on consumers.

online inflation and spend,” said Patrick Brown, vice president of growth marketing and insights at Adobe.

In an effort to decrease demand for goods or services, the Fed raises interest rates. This will also slow price growth.

At 8:30 AM, new government data will be available on consumer prices. ET (1230 GMT).

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