(Reuters) – Amazon.com Inc. (NASDAQ:) announced Wednesday that it has opened the first brick-and mortar clothing store. This is as people begin to explore new shops after the removal of COVID-19 restrictions.

Amazon Style will be located in Los Angeles and use machine-learning technology for customers to find clothing and make recommendations.

Amazon App customers will have the ability to shop online and also get the chance to see their items in person. Customers will also receive information about availability for fitting rooms.