Paul Lienert

(Reuters) – General Motors Co. (NYSE:) announced Wednesday that the Buick brand was once America’s most iconic auto company. It will now be an “all-electric” North American vehicle line-up by 2030.

Buick will be able to meet this target, making it one of GM’s top brands.

Buick claimed that its first EV will be introduced in 2024. However, it did not give specifics. Sources say that the brand intends to make at least two electric crossover cars in this time frame, and will source production in North America as well from China.

China today is Buick’s largest market. It accounts for about five-fifths of its U.S. Sales. Nearly all these vehicles are still powered by gasoline engines.

GM stated that it intends to sell one million electric vehicles in China by 2025. It sold approximately 20,000 electric vehicles in America last year.

Buick’s roots can be traced back almost 120 years, five years prior to GM’s founding in 1908. It was then that electric cars temporarily outsold gasoline vehicles in America. All Buicks were sold back then had been gasoline-powered.

As it creates its new brand logo, the brand looks back to its past as inspiration.

Future electric cars will bear the Electra label, which has been around for more than 60-years. The Electra emblem was worn on Buick’s flagship full-size sedans up to 1990. It was the longest of all, measuring more than 19ft (5.9m) in length and powered by a 7.5-liter V8 gas engine.

Buick’s studio designed an electric coupe to show some of its future designs. Buick used the Wildcat logo on a number of prototype vehicles back in 1950. It also appeared on several production-size models between 1963 and 1970.