By Corina Pons

MADRID (Reuters) – Vogue large Zara’s proprietor Inditex (BME:) is anticipated to report bumper first-quarter earnings subsequent week, benefiting from elevating costs greater than rivals with out damaging its gross sales, analysts mentioned.

As a value of dwelling disaster intensifies throughout the area, Europe’s retailers are dealing with a tough balancing act between passing on rising provide chain prices to shoppers and making certain that their merchandise keep inexpensive.

The Russia-Ukraine battle and COVID-19 lockdowns in China have added to pressures. However Inditex, best-known for the fast-to-market Zara model which gives 71% of its gross sales, has staged a quicker restoration than most, analysts mentioned.

The corporate was nonetheless well-placed to take market share as a result of its costs remained aggressive and shoppers appreciated its speedy output of latest trend traces, RBC analyst Richard Chamberlain mentioned in a analysis word.

“We anticipate Inditex’s gross sales outperformance to widen in a downturn, because it did within the monetary disaster of 2008 and 2009,” he mentioned. “Shoppers which were caught at house for 2 years wish to replenish their wardrobes.”

Zara has lifted its beginning costs by 10% or extra from a yr in the past every month since January, in keeping with UBS analysis. In April, its beginning costs rose by a median 18.5%, the info confirmed. The analysis screens costs on Zara’s web sites throughout 12 key markets.

In distinction, common retail costs throughout European attire manufacturers, together with its closest rivals H&M and Zalando, rose 4.2% in April, the analysis confirmed. Euro zone inflation was at a file excessive of seven.4% that month, in keeping with the European Union’s statistics company.

Inditex stories first quarter outcomes on June 8.

Analysts expect a 93% rise in internet revenue to 812 million euros ($866 million), in keeping with Refinitiv information. Gross sales are anticipated to rise by 27% to six.2 billion euros. Final yr’s efficiency was affected by retailer closures throughout the pandemic.

Inditex halted operations in Russia, closing on-line operations and 502 retailers after Moscow’s invasion of Ukraine and the imposition of Western sanctions. The Russian market accounted for five% of its gross sales progress from Feb. 1 to March 13 this yr, the corporate mentioned.

UBS expects Inditex to proceed growing costs and gross sales throughout the second quarter. An ongoing restoration in Britain, Europe and the US that can ease the dearth of Russian gross sales and any additional COVID restrictions in China, it mentioned. Sweden’s rival H&M additionally mentioned in March it could want to lift costs this yr, however mentioned its plan could be for worth hikes to be smaller than its opponents.

($1 = 0.9375 euros)