• Asian investors have expressed interest in digital assets but wealth managers are reluctant to help them.
• According to the survey, more than half of Asians own some form of virtual asset.
• 91% said that they were unable to meet their investment goals in 2021.

A recent Accenture report (NYSE:) found that investors in Asia-Pacific expect their principal asset manager to offer them additional financial advice as the market gets more challenging. Although Asian investors seem to be very interested in digital assets, wealth management organisations are not willing to fulfill this need.

Many Asian investors have already committed funds to digital assets, and many more are expected to do so this year, according to the Accenture report titled ‘The Future of Asia Wealth Management’. Only a few advisory firms are able or willing to help them.

Research has shown that wealth management firms have made plans to nearly quadruple assets under their control and grow revenues by as much as 60% between 2021 levels in Asia (which is where these businesses are based) and 2025.

Companies would need to focus on the retention and attraction of high-net worth clients in order to reach their ambitious growth goals. In a highly competitive market, the current relationship managers (RMs), would need to be retained and new RMs would be needed.

While less than half of investors feel satisfied with their primary wealth manager (91%) indicated that they were able to achieve or exceed their investment goals last year, only 47% are content. The report states that market volatility will increase, making it more difficult to generate investment returns.

Source: Accenture

Customer satisfaction would be increased by offering financial advice and meeting a greater range of investor goals. Related to their financial advisor, investors with high satisfaction have 6 percent higher assets.

It is apparent that investors are seeking new things to invest in and that this includes digital assets, said Nicole Bodack, Accenture’s Growth Markets group head.

Some financial professionals have begun to integrate next-generation advice into their offerings. According to Accenture, companies will have to create RMs for key areas to satisfy their customers’ needs and attract new clients over the long-term.

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