YieldstreetCNBC reports that alternative investment platform Invest aims at giving more people access and assets like art and real estate. The company has reached a multiyear agreement to sponsor the New York Giants.

Yieldstreet will advertise its brand at MetLife Stadium, East Rutherford (New Jersey), where the Giants are their home games. New York-based company Yieldstreet can also promote the Giants on its marketing materials.

According to people who know the details of the agreement, it is approximately $1 million in value. They asked to remain anonymous because they don’t have permission to talk publicly about them.

Milind MehereYieldstreet’s CEO told CNBC, in an interview, that Yieldstreet was trying to raise awareness. That “the best place for us to start” is with a major brand. The Giants and the National Football League are both attracting “the right demographics,” he said. A large sporting audience and the Giants stadium are great for smaller businesses.

Yieldstreet was founded in 2014. It allows users to access non-traditional investments normally reserved for wealthy families or institutions such as hedge funds. These assets include private loans, in particular, for real estate, shipping and art as well as finance, aviation, finance, and finance.

Yieldstreet claimed it has returned over $1 billion principal and interest, and that its platform currently hosts more than 300,000. The company has raised over $1 billion. $100 millionAccording to PitchBook, the company was valued at $800 million in June. Billionaire investor George SorosTarsadia Investments led this round.

Mehere stated that company is consideringGoing public by reverse merging with an acquisition company for special purposes in the following year.

While digital investment platforms are already very popular, they have grown tremendously in popularity during this period. coronavirus pandemicWith consumers flocking towards easy-to access sites such as Robinhood Coinbase

Yieldstreet wants to increase awareness and help investors familiar with mobile financial services find other options. The company was a partner with BlackRockThe world’s largest asset manager is. launch its Prism fundInvestors have access to many holdings through the.

“What consumers are now demanding is that – daytime technology can put them on the same footing as sophisticated investors,” Mehere said. “As the investment platform of the Giants, we get to tell that story – that it’s time to modernize your portfolio. As it is for institutions investors and the top 1 percent, alternative investments should also be part of any portfolio.

Yieldstreet claimed that its funding round would allow it to increase its user base, expand its product line and enter international markets. Yieldstreet stated that it expects to reach approximately 500,000 people. $100 millionIn revenue for 2021

Yieldstreet is the first company to partner with a professional team in sports, although it had previously partnered with one athlete. The August announcement was made by the company announcedA campaign was launched by Spencer Dinwiddie, Washington Wizards’ guard, to promote financial literacy about alternative assets.

Mehere indicated that there are more agreements with New York-based teams in sports.

After completing the NFL season, the Giants began theirs with 1-4. falling to the Dallas Cowboys42-20 Sunday. This Sunday, the team is returning home to face the Los Angeles Rams.

— CNBC’s Maggie Fitzgerald and Hugh Son contributed to this report.

WATCH: Yieldstreet partners with BlackRock to offer investments