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Up 60% in the Past Month, is Affirm Holdings Still a Buy? By StockNews

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© Reuters. Affirm Holdings is still a buy, up 60% over the past month

Fintech services platform provider Affirm Holdings’ (AFRM) stock price has soared 61.3% over the past month thanks to the company’s strategic collaboration with Target (NYSE:). The stock is rallying despite increasing competition within the buy-now/pay-later market. Let’s discuss.Financial technology company Affirm Holdings, Inc. (AFRM) in San Francisco builds next-generation digital and mobile-first commerce platforms in the United States and Canada. With Target Corporation’s (TGT) recent announcement that the retailer will allow its customers to make purchases via AFRM’s buy-now-pay-later (BNPL) technology, AFRM’s shares have climbed 19.8% in price over the past five days and 61.3% over the past month.

The fast-growing industry of buy-now, pay-later has faced challenges due to intense competition and payment default. Numerous companies have attempted to enter this sector as more people are attracted to BNPL service during the pandemic.

Although AFRMs’ rapidly expanding network could help it grow its customer base, its lofty valuation is not in sync with its growing operational losses.

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