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FIFA to expand gaming and e-sports portfolio By Reuters

by Mike Robinson

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© Reuters. FIFA’s logo seen at the headquarters in Zurich. September 30, 2020. REUTERS/Arnd Wiegmann/Files

(Reuters) – FIFA, the world’s governing body for soccer, announced Friday that it would expand its gaming and esports offerings to make sure that no one party holds all of the controlling rights.

After a New York Times report earlier in the week, Electronic Arts (NASDAQ) reported that videogame publisher Electronic Arts is having difficulty renewing the contract which would allow EA to use FIFA’s name as its most-sold soccer franchise.

FIFA stated that “the future of football and eSports must include more than one party controlling or exploiting all rights,” adding that mobile and technology companies now compete to be associated FIFA and its global tournaments.

EA, the publisher of FIFA games, stated last week that they were reviewing FIFA’s naming rights agreement. This is distinct from any other official partnership or licenses EA holds in football.

EA’s current contract will expire next year following the Qatar World Cup. FIFA seeks increased revenues and EA pushes to expand FIFA into new markets like highlight of real games and NFTs.

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