(Reuters) -Green sneaker manufacturer Allbirds Inc stated Monday that it aims at being valued at more than $2 billion during its New York IPO. It joins a growing list of companies tapping into the rising consumer and investor demand for eco-friendly sneakers.

Franklin Templeton is the asset manager backing the company. The shares are priced at $12 to $14 and include the stockholders. The IPO could fetch around $269 million at the highest end.

As the global call grows to reduce global warming and shift to environmentally-friendly living styles, many companies feel investor and activist pressures to make a contribution to this change.

Oprah Winfrey, who backs Oatly Group vegan milk maker (NASDAQ:) AB, as well Jessica Alba’s consumer goods firm Honest Co. are just a couple of startup that have recently tapped investor interest in sustainable offerings.

Allbirds was founded in 2015. It is also supported by Leonardo DiCaprio, an Oscar winning actor. Allbirds uses wool and fiber from eucalyptus, as well as other plant-based products. Adidas (OTC-) is its partner to develop a collection of durable sneakers that have been immensely popular in Silicon Valley.

In recent years, Allbirds shoes have been seen on many celebrities and top business executives, as well as high-profile figures like Ashton Kutcher, Barack Obama and Google (NASDAQ) co-founder Larry Page.

In an earlier filing, Allbirds lowered some environmental references. In an amended filing, Allbirds stated that in August the company would be the pioneer of a system to allow for the first “sustainable public-equity offering”. However, the claims were later dropped.

Allbirds stated in its most recent filing that it expected net revenue to increase by 32% to $62.5million for the three-months ended September 30, due to increased sales at its physical shops.

However, the higher costs are expected to increase net losses to between $15 and $18 millions in the quarter, compared to $7 million last year.

Morgan Stanley The lead underwriters of the offering are J.P. Morgan, BofA Securities and NYSE: