Companies can obtain data on their customers using four types of data:

• Information about personal data, including identifying as well as non-identifying information
• These engagement metrics are used to measure how people interact with different platforms, such as apps, websites or social media.
• These platforms can collect behavioral data to show people what actions they have taken.
• Attitudinal data that describes users’ wants, needs, and satisfaction concerning products and services

By sorting this data, corporations can discover a user’s age and location, what websites they frequent, how the user moves their mouse before making a purchase, and whether or not this person was happy with what they bought. Furthermore, much of this information is collected indirectly, and without users’ direct consent.

You cannot overestimate how important data is to the digital economy. In 2014, data became so valuable that the media began referring to this information provided by consumers as the next oil powering the world’s economy.

The analogy to data has changed towards water, and since then the Information Systems Audit and Control Association, a professional organization advocating for IT professionals, has maintained that the data is just as valuable as the air.

All the figures of speech point to one truth: data is an integral part for business these days and it’s a highly valuable asset. Google (NASDAQ) estimates that data makes it $182 per user. Google also gets all of this data from around 2 million users, who produce the data for Google for no cost.

Swash is a way to flip this model, and help users make money from their data sales in an unobtrusive manner. By installing Swash’s plugin onto their browsers, users can earn passive income from the data created by their browsing habits instead of seeing that money go directly into the pockets of a giant corporation like Google.

Swash claims that it has helped to redistribute $260,000 from its users by monetizing more than 100 million data points. However, the project remains in its early stages. Recently, Swash was also selected as one of Coinlist Seed’s Fall 2021 batch.

Billions of people are connected to the internet, and judging from the revenues of Big Tech giants that benefit most from their users’ data, potentially billions of dollars are yet to be claimed by the users who create this data themselves.

Swash received capital from some of the most prominent names in crypto to help build an ecosystem which will allow users to make passive income using their own data.

A public sale of $SWASH tokens in the IDO format will take place October 29th. Swash’s whitelist recently closed with 45,000 registrants for 20,000 places, making it one of the most in-demand IDOs of the year.