• A major, decentralized branding initiative is being launched.
• To lead this effort, the community selected four bounty curators.
• Polkadot’s community will decide its community.

The Polkadot network is launching its first major decentralized branding initiative supported by the platform’s treasury. This trailblazing project shows just how capable Polkadot’s governance is in decentralizing social coordination in order to run complex initiatives.

Another act of decentralization, four bounty curators were chosen by the community to lead the project. Specifically, this includes the Co-Founder of Acala — Bette Chan, and Head of Marketing at PureStake — Katie Butler. In addition, the Design Lead at Web3 Foundation — Ignasi ‘Iggy’ Albero, and VP of Marketing at Parity Technologies — Kaye Han, will join them.

Furthermore, they will be accompanied by the bounty implementor — Koto Studio. With this team, the Polkadot Brand Update Project is now complete. Thereby, to power the network’s brand strategy, the team will consult deep insights from community research.

Iggy also shares his thoughts about managing the Polkadot branding internally at Web3 Foundation, before this initiative.

Branding is traditionally a very centralized affair, one company defines everything and it’s thrown at its community. This paradigm is not particularly compatible with brands of decentralized blockchain networks—the community should be at the starting point and they should be empowered with flexible brand tools to use, not rigid brand rulebooks to follow

This unique method of brand development is actually attracting the attention of people far beyond the blockchain community. The process allows for exploration of new possibilities to help communities work together.

Therefore, by keeping with the philosophy of decentralization which is essential to Polkadot’s vision, the platform allows its community to partake in steering its future identity. In the same way, members of Polkadot can vote in any direction. The vote could take place over an iterative logo design, or even the open-source typography that was used in brand materials.

Meanwhile, the Client Director at Koto studio — Rosie Connors, shares her thoughts about this new way of doing things. To specify, she says that the process they’ve been using so far has been unlike any other project they’ve ever worked on before.

Hence, the Koto team learned a lot about Polkadot’s technology as well as about the world of blockchain. Finally, she says that since the brand belongs to the community, the team is excited to release the two territories they’ve been working on, hoping to see which they will respond to most.

This on-chain brand vote was a significant milestone for Polkadot. It is clear that this milestone took a lot of work. In detail, it involved months of community research, strategy, and brand development where engineers, community members, infrastructure operators, and stakeholders were interviewed to define the opportunities, challenges, and community’s needs when it came to the Polkadot brand.

Lastly, Strategy Director — Louie Zeegen, says that it has been most rewarding to see so many community members speak together to paint a picture of the upcoming Polkadot brand. He says that the excitement and intrigue of seeing the future direction will keep him energized. It will also determine the direction the brand will take in the future.

P.S – DOT token holders can place their votes on the future of Polkadot’s brand here.

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