The fascination with cryptocurrency has grown exponentially over the past decade or so as investors flock to the innovative projects’ tokens, meme tokens, and NFTs. However, one specific area has only recently captured the investors’ eye despite being one of the most crucial links to the crypto ecosystem – exchanges.

Coinbase, NASDAQ:), became the first cryptocurrency exchange that opened its stock to public in April. It used the $COIN ticker. The Kraken Exchange is also planning to launch an initial public offering on NASDAQ. Investors have now a direct channel to invest in crypto-exchanges. With open source platforms such HollaEx, you can create your own cryptocurrency exchange. This is not only possible, you can also invest in them.

The benefits of operating your exchange

Running your own exchange not only generates trading fees as volume increases, but also provides additional benefits to both the exchange and its community.

Like stock brokerages or stock exchanges, crypto-exchanges provide traders with liquidity and intermediary services that allow them to seamlessly trade and buy assets. However, crypto exchanges offer services worldwide that are less restricted than traditional financial exchanges.

New utilities and innovations have been added to the industry as volumes rise and profit margins increase. This innovation has given crypto exchanges an advantage over traditional partners in terms of their trading. Binance and OKEx are two examples of crypto exchanges which have created launchpads for projects to raise capital. They also offer special public sales (also known as “IEO”). The public sale is similar to initial coin offerings (ICOs) but involves the exchange listing the project’s token on its launchpad for trading rather than directly offering it to the public.

IEOs have since given birth to IDOs (or initial DEX offering), which involves launching the token on an exchange. Despite its advantages and gaining massive support from the DeFi community, launching an IDO raises its own challenges such as low participation from the community and a lack of control in the coin’s branding. You can see the results of the tokens that were launched via Binance’s launchpad.

It would take a lot of effort to build an exchange that allows you to do all the above. This is why HollaEx was created.

How to make your cryptocurrency and digital asset exchange

HollaEx was founded in 2020 and is an open source exchange platform. It empowers developers, traders, creators, companies, investors, liquidity providers, trader, and other stakeholders to take part in the digital market by creating their own marketplace. HollaEx Kit provides an easy-to use software toolkit to allow users to set up and run digital asset or crypto exchanges. A white-label service is provided by the dev team that allows users build, host and deploy their own exchanges or to opt in to quickly deploy cloud-based exchange plans.

“Aspiring businesses who aim to establish their own crypto exchanges only need to provide their domain names, logos, list of coins, and to focus on the management and operations of the exchange,” said Simon Gegen, a HollaEx core contributor.

HollaEx and other solutions show investors that there’s still a lot of opportunity to get involved in cryptocurrency infrastructure. Exchanges not only make money from transactions, but also offer many benefits to crypto ecosystems through new features and innovations.

Final thoughts

Exchanges play an integral part in the financial system in a metaverse that is constantly being created. Future billions will require on-ramps in order to gain access to their favourite tokens and digital assets. They can also access decentralized services through the exchanges.

Inventors ought to take a closer look at crypto exchanges as an investment option, Simon added, whether it’s an already established exchange, or launching your own exchange with open-source crypto exchange software and other white-label providers such as HollaEX, Argo SE, or Exclusive Change Capital.’

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