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Coca-Cola company names WPP as global marketing network partner -Breaking

by Mike Robinson

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© Reuters. FILEPHOTO: Coca-Cola cans are seen at the Carrefour Hypermarket in Montreuil near Paris on Friday, February 5, 2018. REUTERS/Regis Duvignau/File Photo

LONDON – WPP (LON – Reuters) – WPP was named Monday as the global marketing partner of Coca-Cola Company (NYSE :).

“WPP will handle nearly all of The Coca-Cola Company’s media worldwide (eight of its nine geographical operating units – every market except Japan) and the large majority of its creative work,” Chief Executive Mark Read said in an email to staff.

“This is among our company’s greatest ever new business achievements, the largest win in decades, and a fantastic endorsement of the new WPP we have built together over the last three years.”

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