Paresh Dave

(Reuters) – You.com is a startup that aims to compete with Alphabet Inc (NASDAQ:) Inc by creating a search engine that’s more customized, and announced Tuesday a $20m investment by Salesforce.com Inc’s Venture Fund (NYSE:) Chief Executive Marc Benioff.

Google’s dominant position in search engine results across all of the planet has meant that venture capitalists had for many years avoided investing in Google competitors.

However, investors see a window of opportunity due to growing concerns about consumer privacy and the resurgence in antitrust scrutiny by regulators in the United States.

Benioff released a statement saying that the web is at “a crucial inflection point”, and that actions must be taken to restore trust. You.com was “the future for search”, he said.

Benioff is involved with the startup by transferring the domain name You.com. He has been a owner of this domain since the 1990s.

He and the startup did not comment on terms of URL exchange. It was also unclear if the transfer made up part of overall investment. Benioff’s TIME Ventures was not the only investor. Day One Ventures, Sound Ventures, and Breyer Capital are all other potential investors.

You.com, founded by former Salesforce AI experts and top AI researchers, allows users to select their favorite websites. Reddit users may be interested in information. Yelp (NYSE:) These services would appear in rows before the links on the wider web.

Richard Socher (co-founder, CEO) stated that You.com won’t track visitors to its website or offer “privacy-invasive advertisements.” Richard Socher, co-founder and CEO of You.com said that the company won’t log clicks or searches when users choose an incognito option.

Startup aims to charge fees for transactions, such as food orders and flight bookings. They also want to make it easier for other publishers to generate income through embedded ads in search results.

Socher stated that new antitrust regulations would allow You.com to grow. He also said that Google and Apple Inc (NASDAQ) own popular browsers, making it hard for Google users to take over as their default search.