Reef Finance has undergone a massive platform-wide overhaul as part of the rebranding effort that began earlier in this year. Reef Finance, which is now officially called Reef, has a new website at https://reef.io.

Reef Finance is a Decentralized Finance (DeFi),-focused parachain. The transition to Reef, an EVM-compatible layer-1 blockchain, was made possible by constant investment and work in progress. The launch of the new website and a new brand focus will play critical roles in helping transform Reef’s face value from a DeFi operating system into a Substrate-based blockchain with smart contract functionality that is reliable, economical, and fast.

Since its inception, Reef has successfully positioned itself as a one-stop, cross-chain network that’s easy to use for veterans as well as newcomers. As such, the rebranding aligns with the platform’s core vision of building an infrastructure that makes it easy for anyone to leverage features that supplement DeFi with other products while enjoying an unmatchable development experience.

Reef is experiencing rapid growth, supporting the Reef Finance team’s earlier decision to rebrand. Reef has become a popular destination for developers due to the increased number of multi-chain transactions across dApps. Reef not only supports Ethereum-based smart contracts but also allows dApp developers the opportunity to connect with the huge community of REEF token holder.

Reef hopes that the website will help them achieve their larger goals. They also hope to draw developers and users who want to utilize its EVM-compatible and most innovative blockchain solution. Per the Reef team, the website is just the first step in the platform’s new development timeline. Reef will release Ledger hardware wallet support and Reef Debit card over the next few months. A native browser extension is also planned.

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