One of the most popular cryptocurrency exchanges, Bybit.

around the world, is the new global main sponsor of the Argentina national football teams, including the men’s international football side captained by Lionel Messi. Through this two-years agreement, Bybit’s brand will have maximum visibility in all Argentine Football Associations (AFA) assets, and its logo will be present in the training apparel of all the national football teams. Bybit has a global strategy to grow its Latin American markets in the future. The company was started in 2018 and now operates around the globe.

Claudio Tapia (President of AFA) stated that this is a pertinent issue.

“We are happy to announce this significant commercial agreement. We added a brand to the national teams’ clothing and that is something significant, both for the company and for AFA. We believe it is crucial to include brands that have a worldwide presence. This will help us continue our work on the projects for the national teams, and not just with the senior team. The skills that we possess will make 2022 a significant year. This will undoubtedly give the national football team tremendous visibility. We warmly welcome Bybit to the Argentine Football Association. This important sponsorship deal will bring us together.
Leandro Petersen from Commercial and Marketing, discusses the importance of this agreement in terms commercial.

AFA manager pointed out

It is important to have a brand on the team’s clothing. Over the years, we’ve developed a global strategy for commercial and brand expansion. We have opened new markets in which AFA doesn’t have a presence, created various business units that will increase AFA revenues, and launched digital products to fans all over the globe. We have added many business partners in this way — leading brands that today form part of the AFA sponsorship platform. Bybit, a worldwide brand that believes in technology and strives for growth around the globe in the same manner as we do in our association. The sponsorship is sure to be beneficial for both the brands involved and create new opportunities worldwide.
Ben Zhou, CEO and founder of Bybit stated that

We are thrilled to cheer on the Argentina national soccer team.
This partnership has been established over a long period with the Argentine Football Association. La Albiceleste not only has the complementary colors for Bybit’s black and yellow, but also embodies relentless passion and limitless creativity — qualities we as a crypto company would like to champion and celebrate. The AFA was our easiest decision. Argentina will continue to be supported by Bybit for many more years.”

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