The most recent addition to the Los Angeles Rams’ team roster – wide receiver Odell Beckham Jr. – tweeted on Monday that he will receive the remainder of his salary for the 2021-22 season in . Beckham sent the following tweet to his nearly 4.1 million Twitter followers (NYSE:).

He could make up to $4.5million based on milestones and performance bonuses as part of the one-year contract he signed with his new team. He was released by the Cleveland Browns in early March and was taken up by the Rams.

In addition to the Bitcoin payment announcement, Beckham also stated in the tweet that he’ll be giving away $1 million in Bitcoin to celebrate his fans in a promotional drawing in partnership with Cash App.

Beckham started his NFL career in New York with the Giants. He made three consecutive Pro Bowl appearances, won the Offensive Rookie Of The Year award in 2014, when he joined the league, and also set many records that still hold today.

Flipside

• To be clear, Beckham’s Bitcoin giveaway to fans is part of a promotion with Cash App to drive individuals to download and sign-up with the app to be eligible to enter the giveaway.
• It’s extremely unlikely that Beckham is giving fans his own money. Beckham is receiving the award as promotional consideration and will give it away in accordance with this campaign.

Why you should care

Here’s another example where a celebrity/athlete embraces cryptocurrency. Expect mass adoption to occur as these influencer campaigns continue to grow.

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