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Klarna launches ‘Pay Now’ service in U.S -Breaking

by Mike Robinson

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© Reuters.

(Reuters) – Klarna announced Tuesday that it launched “Pay Now”, a service where customers can pay instantly and fully at all online retailers in America. The payment option is provided by the Swedish financial tech company.

Klarna Card, the company’s flagship service buy now and pay later (BNPL), will also be available in the U.S.

Klarna has the backing of the private equity firm Permira, the venture firm Sequoia Capital and the payments giant Visa (NYSE:). It is most well-known for the “Pay in 4” service in the United States.

You can split purchases into four interest free payments. Each payment must be made every two weeks.

Due to pandemic-related lockdowns, shoppers are turning to online payments platforms. This has led to a boom in demand for financial technology businesses. PayPal Holdings Inc (NASDAQ: Square Inc (NYSE) – Acquisitions allow for expansion into the BNPL industry.

Klarna made a similar announcement last month for UK users. The company introduced “Pay Now” in light of upcoming regulatory changes to the BNPL Market in the United Kingdom.

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