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Cryptocurrency Trading Enters South American Soccer -Breaking

by Mike Robinson

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South American Soccer: Cryptocurrency trading enters
  • CONMEBOL has announced an alliance to crypto exchange Crypto.com, as the official sponsor of CONMEBOL Libertadores.
  • CONMEBOL and crypto.com are fully involved in the development of NFT’s associated with the Intellectual Property of the CONMEBOL Libertadores Competition.

Between 2023-2026, the CONMEBOL Libertadores Cup will be sponsored by Crypto.com and South American Football Confederation. This multiyear agreement was made between Crypto.com and Crypto.com.

This alliance ensures that Crypto.com is one of CONMEBOL Libertadores NFT’s official license holders. The agreement also includes Crypto.com being included in Virtual Assistant Referee’s (VAR), as an associate brand.

Exposure in broadcasts or events authorized by CONMEBOL Libertadores may also be beneficial for both brand and digital assets.

Thanks to this agreement, CONMEBOL and crypto.com will also begin to develop “NFTs associated with the Intellectual Property of the CONMEBOL Libertadores Competition on the crypto.com NFT platform,” according to the website of the sports organization.

CONMEBOL strives to remain a leader and innovative institution.”
said the Secretary General of CONMEBOL, José Astigarraga.

Crypto.com is certain to support the same idea, given its rapid growth.”
He concluded.

Astigarraga complemented his comment by saying that he has “the conviction that this partnership will be for the benefit of South American soccer and also for this thriving company.”

Kris Marszalek, cofounder of Crypto.com and CEO said:

CONMEBOL is a great partner and will enable us to reach soccer enthusiasts across South America. CONMEBOL Libertadores, the most important event in South American soccer club soccer is this beautiful and exciting game that brings us together like none other.
He added,

We found that 40% of Latin Americans are keen to buy crypto, according to our research.

Flipside

  • Many crypto exchanges are trying to capture this market by capturing the rapid growth and adoption of cryptocurrency in Latin America.
  • On the other side, sports organizations have recognized an opportunity to promote their competitions.

What are the reasons to care?

  • CONMEBOL Libertadores, the largest sporting event on the Continent was created in 1916.
  • It is the oldest soccer confederation in the world and is made up of the soccer associations of Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Perú, Paraguay, Uruguay and Venezuela.

Kris Marszalek highlighted the brand’s interest in supporting this soccer competition, which is to add to “our portfolio of world-class sports sponsorships.”

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