Cryptocurrency exchange Okcoin has announced Randi Zuckerberg — the sister of Meta CEO Mark Zuckerberg — will be joining the platform’s brand advisory council in its aim to bring more women into crypto.

Okcoin announced its Thursday launch In an effort to achieve a 50 percent female user base in 2025, the exchange committed $1 million. Zuckerberg was the former director of market development and a spokesperson for Facebook (NASDAQ:) until she resigned in 2011, moving on to start her own social media firm in addition to founding the Zuckerberg Institute — a program aimed at educating business leaders, entrepreneurs and students.