You feel like you are being forced to accept the cookie settings for each website by some surveillance web that is determined not to change. It’s very irritating. And as it turns out, it doesn’t even matter what you click. Because “Real-Time Bidding,” the primary tracking-based ad system, However “broadcasts internet users’ behavior and real-world locations to thousands of companies, billions of times a day.” And the main European provider of these pestering pop-ups to Google (NASDAQ:) and 80% of all websites in Europe knew it and is now in trouble.

Fake compliance feels almost like a vengeance on regulators through ad-driven technology, giving the General Data Protection Regulation a bad reputation. It might appear that political bureaucrats are once more clumsily interfering with innovation’s smooth progression.