Marc Metrick, Saks Fifth Avenue’s CEO, stated Friday that the company splits its brick-and mortar and e-commerce businesses into two separate companies to allow it to attract more shoppers and offer different services.

He said, “It’s new focus and it is a new way to run the business. The customer is the greatest winner.”Closing Bell.”

The spinoff, he said, has allowed the brand more time to consider other avenues.

A traditional department store must ask itself, “What is the business doing now?” “What’s the business doing right now?” He said. Instead of investing capital in physical plants, spend on marketing and investing in the future. It’s also a better way to build your business over the long-term.

Hudson’s Bay Company is the parent company for this luxury department store. announced in the spring that it would spin off Sak’s website into a standalone business. Metrick is the leader of this digital company. Activism investors have been pressed by Metrick’s leadership of the digital company. Macy’s Kohl’sTo make the same moves.

Jeff Gennette, CEO of Macy’s, stated last month that Macy’s is a “retailer for the people”. hired consulting firm AlixPartners to review its business structure, after a push from activist investor Jana Partners.

Michelle Gass, Kohl’s chief executive officer, spoke to CNBC. Sara Eisen in an interview on Wednesday that it is looking into the idea after getting a letter from activist group Engine Capital urging the company to either sell or spin off its e-commerce division.

However, some retail leaders have raised questions about this approach and criticized it for being a game that drives up value rather than a business strategy.

Mickey Drexler Who has overseen some of the largest retailers, including GapJ. Crew said it in an interview with CNBC’s “Rather than Talk” program.Squawk Box“This week this separating the business creates rather than solves problems since the two sides are so intertwined.

He stated, “It does not make sense to me.” That’s it.

Metrick didn’t say the model was good for other retailers.

He said, “Right now I am focused on it being the right thing for Saks.” It’s the way we want to connect with our customer. This is how we were placed. That’s the way luxury will evolve into the future. It’s not something I think about. Saks is my main focus right now.