Virtual fashion and NFTs are becoming more common in mainstream media and retail. The NFT (a virtual certificate on blockchain technology that proves ownership) is given to digital fashion buyers. The NFT allows the buyer to showcase his or her designer scarf or other luxury item in the digital universe, which is where avatars interact with users.

RTFKT Studios was a digital sneaker company that sold over 620 shoes in less than 10 seconds in 2021. It raised $3.1 Million. But does it make sense to own fashion items if you can’t physically wear them?

DailyCoin interviewed The Dematerialised about their new experiential fashion market. Karinna Nobbs is the co-founder and chief executive of The Dematerialised. She spoke to us about digital fashion.

The Dematerialised fashion products are created by either brand designers or partnered creators.

Nobbs believes that fashion is on the rise in the Metaverse.
Web 3.0 revolutionizes the world. And now, particularly since the pandemic that ravaged the globe, we live in a digital world. Instead of showing off our gowns on the streets, we now show them off in metaverse.

One of the most significant advantages of creating digital clothes, over the physical kind, is the unlimited possibilities it lends to people’s creativity. Are you ready for flames to lighten your skirt? You got it. You can have shoes made from water or fur, but they are cruelty-free. Digital fashion allows you to do anything.

“There is so much more experimentation as we are just at the start of the journey. The potential for digital fashion and NFTs to revolutionize the traditional fashion industry, making it more innovative, valuable, and efficient, is enormous. However, the digital sector is able to flourish. There is room, and it is important we nurture and grow both sectors,”
Nobbs said.

Digital Fashion is Personal, and Every Item Is Individual
The Dematerialised are focused on providing a carefully curated mix of independent creators and brands. Further explanations were given by the co-creator.

“It is important that some brands are recognized, like Karl Lagerfeld and Rebecca Minkoff, and some are introduced, like Tribute Brand or Mutani. Each collab should have a unique design and story to go with it. This is what makes digital fashion feel personal.”

Digital Clothes – The Dematerialized
Users don’t need a crypto wallet to use The Dematerialised, they can pay for items in Fiat currencies with credit or debit cards, meaning there is a low barrier to entry for non-crypto natives. It offers 3D viewing of the NFTs as well as pre-purchases via web AR. This allows buyers to see the work involved in a piece’s creation before they purchase. The NFT is theirs once the transaction has been completed. Each piece or collection can be used for different purposes, including Snapchat AR use-ons and direct porting of an avatar to Sansar. They also provide the files to allow users to do DIY projects with the asset.

Flipside

• Fashion has always been concerned about sustainability. While digital clothing doesn’t involve forced labor or environment-harming substances to make them, some blockchains generate very high carbon emissions.
• People are increasingly interested in living in the metaverse, which raises concerns about how they will be able to live their lives.

What are the reasons to care?

Digital collections have been a huge success for high-end fashion brands like Gucci, Balenciaga and Burberry. Recently, Ralph Lauren (NYSE:) released its first virtual collection, “becoming the latest apparel maker to try building brand awareness in the metaverse.”

Fashion in the metaverse may well become the next “big thing.”

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