• Eterlast leverages the global rights of some the most prominent media entertainment brands and sports brands in order to produce unique NFT experiences that feature iconic films, top TV characters, musicians, and other artists.
• For the first time in 20 years media and sport brands are opening their rights to new partners – Eterlast is bringing these rights to life through new NFT platforms.
• Immutable X, Ethereum’s leading NFT scaling platform, will power Eterlast’s NFT platforms with gasless, carbon-neutral NFT trading, and minting on every supported marketplace.

Eterlast, Europe’s first NFT (non-fungible token) studio to create on-chain platforms using the rights of the largest media entertainment companies and global sports brands, has today announced a partnership with Immutable X, the first and leading Layer 2 scaling solution for NFTs on .This exciting partnership will allow Eterlast to create unique NFT experiences featuring iconic top films, sports, TV characters, music artists, and more.

Eterlast will be powered by Immutable X, a scaling solution that is built with StarkWare’s industry-defining zero-knowledge proof technology. The partnership is significant as it will enable media content producers and well-known sports brands to seamlessly use gasless, carbon-neutral and non-toxic NFTs to increase their digital reach and create digital assets for fans. Plus, the Layer 2 solution will ensure these assets remain in a decentralized ecosystem, are secured by Ethereum’s battle-tested security, and are tradable on all marketplaces which support Immutable X (such as the upcoming integration with OpenSea).

Eterlast allows fans to get involved in their favorite sports teams. Through platforms focused on utility and value creation, it transforms digital goods to extraordinary experiences. It allows consumers to play, collect and earn and provides unique opportunities for them.

“The blockchain is reinventing the way we consume digital goods. The most iconic brands in media and sports are now opening up their rights for the first time since 2000. We plan to make these rights available to other partners through NFT platforms that allow fans to enjoy, trade, win, collect and earn them. We are bringing the content that we consume on a daily basis to the metaverse through unique NFT experiences.”
Joan Roure is the CEO of Eterlast and its founder.

“Immutable X was the obvious partner choice for us as they have the industry leading, zero-gas, environmentally friendly, carbon-neutral, Layer 2 scaling solution for NFTs that fits perfectly with our vision and we’re excited to be partnering with them.”
“We’re thrilled Eterlast has chosen us to help bring brands onboard the open internet of the metaverse: Ethereum. Immutable makes it ridiculously easy for anyone to build in hours via APIs, and seamless for buyers to trade on every supported marketplace, while ensuring a completely carbon neutral impact.”
Robbie Ferguson is the co-founder and CEO of Immutable.

Eterlast plans to launch its first NFT platform by mid-2022. It is backed by one of the World’s best early-stage funds, Founders Factory, and is in discussion with the world largest media companies and sporting IP owners to bring the content to the platform. Stay tuned for more details about Eterlast’s NFT platform at https://www.eterlast.com/.

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