Trackgood, an blockchain-powered transparency platform, empowers 150-year-old Italian roastery with full traceability for the coffee supply chain.

In order to guarantee ethical sourcing practices and sustainability of business, customers increasingly demand to know the origins of products that they purchase. Businesses can use blockchains to manage their supply chains and provide transparent information about them. This allows them to demonstrate the positive social impacts they have.

Simple visibility into the supply chain of Blockchain blockchains
Trackgood is a supply chain tracking and impact tracing tool that enables brands to build transparency in their supply chain with ease – and share their impact stories with their customers to back their sustainability claims.

Powered by NEM’s Symbol blockchain, Trackgood enables supply chain visibility by recording each step along an enterprise’s supply chain on the blockchain to provide an immutable record that can be viewed by consumers through an easy-to-use mobile app.

This tool allows brands to track movement and comply with traceability requirements, implement sustainability strategies, as well as ensure that they are compliant.

Trackgood partners with Caffè Barbera to provide coffee supply chain traceability
Trackgood has been used by many brands in order to provide traceability and transparency for their supply chains and to enhance their relationships with customers and the environment.

Caffè Barbera, the oldest coffee roasting company in Italy, is one of those companies. Through Trackgood, Caffè Barbera began embracing the blockchain to validate its supply chain and share the long journey of its coffee – from the plantation to the cup – with its customers.

Elio Barbera, MD of Café Barbera, said: ”Thanks to the implementation of a decentralised blockchain protocol capable of validating our precious supply chain and demonstrating to our consumers the long journey of coffee, from the plantation to the cup, we have emphasized an aspect that is fundamental for us: To make known to all the positive impact that a shared policy between all the players in the supply chain can have on society and the environment.”

This was an impressive move for a company founded over 150 years ago. It also shows that the company is trying to keep up with technology, particularly as the popularity of cryptocurrencies and blockchain technology grows every day. On its eCommerce site, customers can even purchase their coffee in cryptocurrency.

By scanning a QR code on their smartphones, Caffè Barbera users can discover the places and faces of those who make sure that coffee gets to their table. The users can see the photos of coffee plantations as well the profiles and lot numbers of farmers. The Symbol blockchain protocol ensures that the certified public information cannot be used to make counterfeit claims. It is a cryptographic function which confirms authenticity.

“Imagine the possibility to access information of the product you did not have access to. Imagine the possibility of buying your favourite organic product in a grocery store and actually being able to download the certificates which attest that the product is Organic or BIO certified,”
Elio added.

“The challenge we wanted to take up is an aspect related to a specific consumer need that can no longer be overlooked. This group of 96% believes that sustainable products and ethical manufacturing can make a real difference to the environment. 88% want companies to help them make that information available to all. A challenge that Caffè Barbera has taken up with us and that we are sure will bring further value to the work that the historic brand has been carrying out with passion and seriousness for over 150 years,”
John Hussey was the Trackgoo founder.

For Caffè Barbera, this move is fundamental to the company since it wants to show how having a shared policy and transparency between all the actors in the supply chain can have a positive impact on society and the environment. But they’re not the only ones.

Other brands Trackgood is working with include Duffle&Co, a luxury handcrafted bags company that unites ethical production with naturally derived sustainable materials, Greenfern Industries, a company that produces therapeutic and wellness products that improve the lives of people by providing a more holistic approach to health, and Kapes, a closed-loop, tech-enabled eCommerce company with a social mission of providing sustainable school uniforms that help make the world a better place.

Trackgood plays a significant role in advancing the Sustainable Development Goals. This is the goal of every company that uses Trackgood. Trackgood allows you to track and map every product so that multiple UN SDG Goals are reached. For example, the impact of Ethiopia Sidamo – a product of Caffè Barbera – can be easily tracked by following its journey from the Ethiopian highlands to consumers all around the world.

Sustainable practices used to grow, harvest and distribute the Ethiopia Sidamo have an impact on several SDG goals. Trackgood’s SDG 12 goal of responsible consumption and production is affected by Trackgood. This allows for the tracking of every step in the manufacturing process which reduces wastage. Trackgood maps all those involved in production, showing their impact on their lives. Caffe Baberra can then show how their contribution to SDG goals 1 (no poverty), and 8 (decent and growing economic activity).

Trackgood seeks to raise funds
Trackgood sees the expansion of its operations as essential in fulfilling its mission. It empowers sustainability and transparency, helping brands to share their impact stories to back them up.

Trackgood, who has received support throughout the years, from NEM Ventures. NEM Ventures is a venture capital fund that invests on projects based on NEM Blockchain and is currently raising capital.

Trackgood currently has a pre-seed capital raising, with 75% of the funds already invested. The company is also open to additional investments. The company will be able to improve the lives of both its customers and the entire world through this capital raise.

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