As NFTs continue to evolve, The London Project on Dubai’s Bluewaters Island is pushing the boundaries of the F&B world by announcing the world’s first and only New Year’s Eve NFT in collaboration with Cifris, a blockchain technology start-up that enables people to use NFTs for physical and tangible goods. Limited time only, The London Project’s NFT for New Year’s Eve will go live at noon on 16/12/12. It will then be made available to purchase via cifris.com with a meta-mask wallet.

For the UAE’s Jubilee Year, the NFT costs AED 50,000. It entitles four guests to access the glamorous ‘White & Gold’ New Year’s Eve party on 31 December, which will feature fine cuisine and unlimited Laurent Perrier Champagne, as well as live performances by Jermain Jackman and a breathtaking display of fireworks along Dubai’s glittering skyline.

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NFT owners will be granted access to an exclusive cabin for New Year’s Eve. They and their friends can enjoy Ain Dubai with Champagne while sipping champagne. In addition, the NFT holder receives luxury transportation from and to the event as well as a personalized framed copy of the NFT, which will be a keepsake to mark the premiere and surprise gifts throughout the evening.

Stephen Valentino is the co-founder of The London Project and its CEO.

Cifris and we are happy to partner to create the New Year’s Eve NFT restaurant. The digital sector is evolving rapidly, so it makes sense to transition into 2022 with the use of the new payment method. It’s a wonderful honor to be the first restaurant in Dubai to do this.”

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Abyan Shaikh Fasciolo (co-founder of Cifris) also spoke out about the partnership.

NFT was the most popular search term for 2021. This is just the beginning. NFTs will be integrated into every day objects by 2022. We are thrilled to partner with The London Project for a unique NFT sale.

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