Nivea Debuts its First Non-Fungible Tokens, and They are for Free By BTC Peers
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Nivea releases its first non-fungible tokens.Nivea is a well-known brand in the sector of skincare. Now, they are offering non-fungible tokens. Nivea, a German personal care brand has decided to join the digital asset market by teaming up with Clarissa Baldassarri (Italian visual artist) in order to show the “value and touch” of their products.
NFTs produced by Nivea or Baldassarri highlight the importance touch for people. This skincare company hopes to show the value of touch through digital art, and distribute it as blockchain-based commodities.
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Clarissa Baldassarri has a temporary vision impairment that left her blind when she started her career as an artist. Her artwork stresses the inequal value of human contact.
Fashion United claims that Nivea is also trying to prove the strength of touch. Nivea went through a survey and 88 percent responded saying sight was the strongest sense. NFTs were created using a raised-line sketching tool.
A rigid, rubber-coated board is included with the package. The thin sheet of plastic comes as an additional item. Baldassarri made the raised line with a metal knife, an instrument used for the creation of Braille writings.
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Nivea will release a collection of unique crypto-based artworks as part of its NFT. Cryptocurrency and art enthusiasts may be able to anticipate designs that emphasize the importance of one touch and its positive effect on the world. This is not the best thing about this company. They provide these NFTs free of cost because they believe that every person should feel the same way.
“Human touch is a strong sense because it links us physically and emotionally to people and the environment around us,” the journal reported Tobias Collée, worldwide vice president of Nivea, as saying. We aim to help individuals rediscover the world through touch.
Beiersdorf Global AG was the parent company for Nivea.
People can feel more isolated when they are feeling lonely. Human contact with others and the sense of being connected may have a positive impact on their lives.
NIVEA announced in January 2021 that ‘The Value of Touch’ was a key component to its brand mission: ‘Care of Human Touch to Encourage Togetherness.
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