Rising inflation and disruptions in supply chains should not stop the apparel industry from generating solid sales for this holiday season, despite rising inflation. Fundamentally strong apparel companies Ralph Lauren Corporation (NYSE 🙂 and V.F. Corporation (VFC), are in a strong position to expand. What stock do you think is the best buy? You can read more about Ralph Lauren Corporation (RL), and V.F. Corporation (VFC), two of the most prominent names in the industry are Ralph Lauren Corporation (RL) and V.F. RL is a company that designs, markets, distributes and sells clothing, accessories, home furniture, fragrances and hospitality products internationally. VFC on the other side is engaged in design, manufacturing, distribution and marketing of brand lifestyle apparel, footwear, or accessories. The companies’ products are sold primarily in specialty shops, department stores and national chains.

Clothing and accessory sales in the United States declined by more than 24% between 2015 and 2020 due to lower foot traffic and travel restrictions caused by pandemics. Most apparel businesses have seen a gradual recovery due to rising e-commerce and new fashion trends that keep up with changing consumer trends.

Even with rising inflation and disruptions in supply chains that can affect production, as well as the availability of COVID-19 vaccinations and consumer spending rising ahead of Christmas, sales are increasing for the apparel industry. According to the National Retail Federation (NRF), holiday retail sales will rise by 8.5%-10.5% in November and December. By 2025, the global apparel market will grow 7.5% at a CAGR of 7.5% to $797.30 trillion. These tailwinds should be beneficial for both RL as VFC in the months ahead.

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