In its new whitepaper, 70 Technology Trends That Will—and Will Not—Shape 2022, ABI Research analysts identify 35 trends that will shape the technology market and 35 others that, although attracting huge amounts of speculation and commentary, are less likely to move the needle over the next twelve months. “The fallout from COVID-19 prevention measures, the process of transitioning from pandemic to endemic disease, and global political tensions weigh heavily on the coming year’s fortunes. The whitepaper provides a guide for readers and helps them to understand key trends in the coming year as COVID-19 is overturned. It also highlights those much-vaunted trends that are less likely to have meaningful impact in 2022,” says Stuart Carlaw, Chief Research Officer at ABI Research.

How will 2022 be?

Artificial Intelligence and Machine Learning: A boom for the industry

The role of AI and ML in the media & entertainment industry will increase significantly in 2022, with revenue forecasted to surpass US$ 9.5 billion in 2022 when video ad tech is included. It is now a requirement for incumbents, i.e. pay TV operators and broadcasters, to cut costs, reduce churn, extract the most value from their customers, due to competition from direct-to consumer services. AI/ML’s role here will increase to better target households with promotions, automate more workflows, and better secure the operators’ content and services.

AI/ML will play a greater role in the adtech space. It can improve personalization, contextually aware ads and differentiate. These changes, as well as the increasing emphasis on privacy and tracking by third parties (Identifier for Advertisers or IDFA), make this even more important. This is the result of the privacy changes. The ad market won’t suffer as badly as many had feared.

What Won’t Happen in 2022:

The Metaverse is not fully formed

Despite all the hype and investment, the metaverse will not be here in 2022, or even within the 5-year forecast window. While the metaverse remains a visionary buzzword rather than an end goal, with a clear date of its arrival, it’s still not a viable option. What we have today is a number of tech companies building their version of a “metaverse,” but this multiverse is not fully interconnected, does not yet widely employ open standards, and certainly has not fully embraced Extended Reality (XR)—all tenets of the metaverse vision (some would also add the crypto economy to the list, which is also not in place).

But this doesn’t mean the hype about the metaverse has died down. The tech industry will keep working to build the foundations for the future of the metaverse. It may take the better part of a decade before that “completed” form of the metaverse begins to take shape, but there will be plenty of opportunity between now and then. The metaverse will transform our lives, as well as create tremendous opportunities for many technologies such 5G/6G edge, cloud computing, XR and AI/ML.

For more trends that will – and won’t – happen in 2022, download the whitepaper 70 Technology Trends That Will—and Will Not—Shape 2022.

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