The United Kingdom’s Advertising Standards Authority, or ASA, has approved an official ban on two mobile application advertisements from popular trading platform Crypto.com that promoted the ease of purchasing cryptocurrencies, such as , as well as earning yield rewards on digital assets.

The strict legislation regarding cryptocurrency advertisements gained the ASA notoriety. They flagged it for breaking a series of financial watchdog rules. This included not clearly stating the potential risk of investing, misusing the market knowledge of consumers, and not specifying any limitations to purchasing crypto using credit cards.