Leading decentralized metaverse platform The Sandbox announced today that it had welcomed new Hong Kong partners to create Mega City, “the latest expansion of The Sandbox map.”

This new cultural hub will feature players from entertainment, finance, real estate and film. According to the official blog post, these partners have already acquired land on The Sandbox open metaverse and “have committed to build experience in Mega City.”

The new entrants include Hong Kong tycoon Adrian Cheng, PwC Hong Kong, Sun Hung Kai & Co, international star Shu Qi, blockchain-related investment and asset management company TIMES CAPITAL, renowned musician Dough-Boy, director/producer/actor Stephen Fung, local illustrator Dreamergo, and game IP Little Fighter.

The Sandbox is launching a brand new LAND to commemorate its new HK partners on January 13. Mega City will offer plots for sale. One of the most notable 61 land parcels will go on sale for 1,011 Sand each. In addition, 95 premium lands will go on sale at 4,683 Sand each. There will also be 7 estates up for bidding. Premium land includes exclusive NFTs as well as the opportunity to host events or social hubs.

The Sandbox currently has about 70% sales of its 166 464 LAND NFTs. NFTs were released in consecutive waves. They sell in seconds. Binance, Pranksy and CoinMarketCap are some of the notable landowners in this metaverse universe.

The Sandbox’s recent partnership with South China Morning Post has seen it continue to expand its reach in Asia. Adrian Cheng, an entrepreneur based in Hong Kong and well-known strategic investor is the partner. Mega City will become the innovation centre thanks to his XL Estate located on The Sandbox. His estate will include the GBA Pavilion which showcases the tech talents and achievements of Greater Bay Area startups. The area will feature companies associated with Eureka Nova and C Venture.

PwC Hong Kong is establishing a metaverse ecosystem to assist companies less well-versed in the technology and concept. This will provide advice to companies on how they can tap into this rapidly-growing metaverse sector.

Meanwhile, Sun Hung Kai & Co., an alternative investment company headquartered in Hong Kong, made a foray into the metaverse space when it participated in a $93 million Series B funding round. The Sandbox estate will provide a unique experience that blends finance, arts, and culture around the globe. A financial hub on the metaverse will showcase the firm’s portfolio companies and their services. There will also be a virtual museum that will feature SHK and Co’s art collections and an exclusive NFT of the firm’s iconic Scallywag racing yacht.

It is worth mentioning that SHK & Co has been a long-time investor in Animoca Brands, the parent company of The Sandbox, since 2018.

The Sandbox has a variety of partnerships, including with Snoop Dogg (OTC), Adidas, The Walking Dead and CryptoKitties.

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