• Gap is introducing a new venture that gamifies the collectibles experience by using NFTs.
• Gap worked with Brandon Sines, an artist to launch NFT.

Gap launched its first range of NFTs gamified recently. This is Gap’s attempt to showcase its brands and products to new and existing customers, according to the clothing giant. The brand’s gamified collectible NFT experience remarks creatives and gives customers the opportunity to own a limited edition of collectible Gap hoodies.

Gap has teamed up with Brandon Sines from Frank Ape for the launch. Brandon Sines shared his thoughts on the collaboration between Gap and Frank Ape:

This partnership with Gap has brought the creative circle full circle. It allows me to share the wonderful messages of Frank Ape and collaborate with one of history’s most iconic brands. I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide.

Chris Goble is the Chief Product Officer of Gap North America and General Manager. He stated that Gap North America has always prioritized art, music, culture, and this new digital venture with Brandon Sines excites the company.

To create this customer experience, the company decided to use open-source blockchain Tezos. Customers can start shopping exclusively tomorrow at https://www.gap.com/nft/. Gap’s digital collectibles will mark four levels: Common, Rare, Epic, and One-of-a-Kind. Shop at an affordable rate starting from 9:00 AM with the Common level.

Customers can take the iconic Gap hoodie gamified digital art at both Common and Rare levels. This helps to get the chance to purchase Brandon Sines’ limited edition of epic digital art and physical Gap x Frank Ape of Sines hoodie.

John Strain, Chief Digital and Technology Officer at Gap, said the company is making this move as part of its innovation plans. He added that the company is also “excited about the possibilities that more planet-friendly blockchain technology can unlock.

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