Crypto.com Secures 5-Year Long Partnership With AFL -Breaking
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Crypto.com and AFL secure a long-term partnership of five years- A 5-year-long partnership has been formed between Crypto.com, the AFL and Crypto.com.
- Each side sees this as an incredible opportunity.
- This partnership marks new groundwork for crypto- and sports leagues around the world.
The Australian Football League (AFL) has signed a 5-year partnership with Crypto.com, serving as the Official Cryptocurrency Exchange and Official Cryptocurrency Trading Platform of the AFL and the women’s AFLW league. Crypto.com will be partnering with both the Toyota AFL Premiership Season as well as NAB AFLW. It has also secured exclusive naming rights for the entire Toyota AFL Premiership Season and Final Series matches: ‘Crypto.com AFL Score Review.’
AFL was thrilled to partner with Crypto.com
Gillon McLachlan, Chief Executive of AFL, considers this partnership to be an exciting chapter in Australian Football’s history. AFL views cryptocurrency and blockchain as emerging and dynamic industries. This partnership is a step towards being at the forefront of these industries’ growth in Australia.
AFL Executive Manager Customer and Commercial Kylie Rogers, (NYSE:), also includes:
Crypto.com has partnered with a number of elite sporting codes across the world and the AFL is proud to be the first Australian sports league and elite women’s competition globally to work alongside an organization that shares our passion to progress the future of elite sport and technology.
Crypto.com sees it as an excellent opportunity
Meanwhile, on Crypto.com’s side, they mention having eyed Australia for a while as a market leader for Crypto. General Manager Asia & Pacific Karl Mohan shares insight on Australia. According to their research, 53% of cryptocurrency investors in Australia were female. This statistic attracted them towards the country and partnering with the women’s league AFLW.
Meanwhile, Kris Marszalek– Co-Founder and CEO of Crypto.com– remarks how great of an opportunity the partnership was. The partners will be able to expand cryptocurrency into an already strong market, they added. Their commitment to Australia is to invest in the country in order to help them grow their 10 million global users. They consider Australia a major market leader when it comes to cryptocurrency adoption.
He adds, “The AFL and AFLW are perfect platforms to associate ourselves with Australian sports and culture.”, this is because it brings Australians together in such a unique and inspiring way.
Is this partnership Crypto.com significant?
This is an important partnership. This partnership marks the first sponsorship by crypto of an Australian Sports League. It also marks the first women’s sports team partnered with crypto worldwide.
Recent events have seen Crypto.com partner with many more sports institutions. Other known brands have been the NBA’s Philadelphia 76ers, NHL’s Montreal Canadiens, Paris Saint-Germain Football club, etc.
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