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Australian football league secures $25M deal with Crypto.com -Breaking

by Mike Robinson

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In what comes as the first major crypto sports sponsorship deal down under, the Australia Football League (AFL) has secured a partnership with Crypto.com to back its women’s league (AFLW).

The deal is worth close to $25 million over the next five years, a marked increase from the AFL’s existing $18.5 million sponsorship contract with Toyota. Crypto.com, a Singapore-based cryptocurrency exchange that offers digital wallets as well as crypto-backed debit card options, is located in Singapore.

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