Following a partnership with Mastercard (NYSE:), Coinbase’s forthcoming NFT marketplace is set to address some of the critical pain points of transacting in the space.

The crypto exchange announced the Mastercard partnership on Tuesday, noting that it was working with the payments giant to classify non-fungible tokens (NFTs) as “digital goods,” a move that it claims will enable “a broader group of consumers to purchase NFTs.” Coinbase (NASDAQ 🙂 said it is working to create a “new way to pay Mastercard cards.”

Meanwhile, in a blog post announcing the news, Mastercard said that “buying digital goods should be as simple as buying a T-shirt or coffee pods on an e-commerce site,” arguing that there should be a “one-click” solution to buying NFTs.

In a later interview after the announcement, Coinbase senior product director for payments and commerce Prakash Hariramani said his company was looking to make the process of buying NFTs “very easy.” He argued that Coinbase had already had success in providing “on-ramp to crypto” for newcomers and it sees its NFT marketplace replicating the same success in the NFT space.

We want to do the same thing for NFTs with Mastercard by solving the pain points—to make it as easy as possible to buy an NFT and make sure it’s the best consumer experience.

Coinbase’s NFT platform has been in development for some time. The platform received 1.4 million signups within 48 hours of its announcement.

NFTs were added to the non-custodial crypto wallet’s support in December 2021. Coinbase has clearly jumped on the metaverse and NFT manias to remain competitive. Similar moves have been made by FTX and Binance. Brian Armstrong, the CEO of FTX, outlined his vision for the metaverse and shared it in a December blog posting.

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