Upland, the NFLPA and OneTeam Partners to Bring Football Players into the NFT Metaverse -Breaking
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Upland and OneTeam Partners are bringing football players to the NFT Metaverse with the NFLPA, OneTeam Partners and UplandOneTeam Partners (NFLPA) has announced that the NFL Players Association, OneTeam Partners, and Upland are collaborating to create a partnership. This new agreement will lead the way for fan engagements in the future and expand the real-life identities and lives of more than 2,000 NFL players throughout the Upland NFT metaverse.
To kick off the momentous deal, NFL players are now part of Upland’s new generation of interactive NFTs – Upland Legits – which incorporate stunning 3D designs optimized for the mobile fan experience. NFL athletes are among the first to create Legits using the Upland blockchain.
“NFLPA Legits not only offer next-generation collectible NFTs but also allow fans to engage in a fun and gamified manner with their favorite players.”
Idan Zuckerman was the Co-Founder and CEO of Upland.
Fans can play to earn unique, official Player NFTs before any actual football game. Then, they can root for their team and watch how it affects the final NFT.
Through Upland’s platform, passionate communities of fans – called Uplanders – can now buy virtual properties, fan items and other digital goods which can be traded with other fans or sold in U.S. dollars. Upland’s first Legits sold out within hours and are proving to be a success with Uplanders. The excitement surrounding the NFLPA Legits will grow as the season progresses to the Playoffs. Uplanders will be competing for NFTs from the best performing NFL players. Legit NFTs provide additional gamification by adding layers such as collectibles, place-based minting events and burn/merge mechanisms. They also allow for unique interaction with football players, such as autograph signings. The website www.upland.me/nflpa provides information and a way to register.
“The metaverse is the strong convergence of gaming NFTs, athletes influencers, and an engaged community. NFL Players provide unparalleled authenticity through Upland’s must-have NFTs,”
said Terése Whitehead, Vice President, Consumer Products & Strategy at NFL Players Inc. the marketing and licensing arm of the NFLPA.
OneTeam Partners was the licensing partner for the NFLPA’s digital media business. They facilitated this deal.
“The Upland Team has created an incredibly compelling value proposition through their own version of the real world metaverse,”
Joshua Valensi is Vice President of Product Development (Games), at OneTeam.
It offers fans new, unique engagement experiences that revolve around virtual places and collectible NFTs.
Driven by its mantra – “Rebuild the World” – Upland is revolutionizing the current model of fan engagement. Fans were unable to connect with their favorite players using social media. On NFT markets, however, they can buy and sell digital assets.
Upland can be downloaded for free on iOS and Android, as well as the Web. It is also available from any location in the world. Upland Legits will soon be available in Upland virtual apartments and homes as interactive or inanimate 3D objects.
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