Because of the high energy consumption and large refrigerators, these unsustainable resorts in snow-inthe-desert are still controversial. However, these artificial mega-scale venues are not the only ones that the Middle East has been working to improve its winter sport offerings to appeal to tourists seeking something new.

The stunning Lebanon slopes are an attraction for serious skiers, thanks to their scenic mountain backdrops that have been covered with white powder from December to April.

Mzaar, a mammoth resort in Lebanon, is thriving despite the fact that winter sports were severely affected by the coronavirus pandemic. Recent heavy snowfall has helped to restore their strength. Covid regulations have also been put in place to ensure guests are safe. This resort has 62 miles of skiing terrain and offers plenty of opportunities for both intermediate and beginner skiers.

Pakistan has many amazing ski resorts, mountain ranges, and other attractions that will appeal to those who are more adventurous.

One hidden gem — the Naltar Ski Resort in the Gilgit–Baltistan region in the extreme north of the country — boasts Pakistan’s highest chairlift and hosts major ski, ice hockey and snowboarding competitions. Naltar, a charming pine-scented village is well known for its stunning mountain scenery and wildlife.

Turkey has snow that is abundant in winter. Its Mount Erciyes, which is part a bigger ski area of around 95 miles, is a good example. Kayseri, a nearby resort has many top-quality hotels such as Radisson Blu (5-star), which is located in the ski area.

Mount Erciyes doesn’t have any snow parks or terrain parks, but it is covered in 80% artificially made snow, making it a winter-sure destination. This area has large, open skies that span for miles and is perfect for snow-kiting.

The United Arab Emirates is trying to diversify its economy away from oil, and instead turn toward tourism. There’s an increase in international sports fans in Dubai, with new facilities that offer the best in activities traditionally done in summer and spring.

Meydan Hotel Dubai sits near to the Meydan Racecourse. This is an excellent example. It has launched the Tennis 360 academy, serving up a raft of facilities such as eight floodlit courts – including a championship court – as well as three padel courts and two beach tennis courts.

Mohamed Shawky (hotel manager, The Meydan Hotel) stated that “We continue to add new, world-class attractions and we look forward to an extended and successful partnership with Tennis 360 which has opened at the beginning of winter sports season.”

This month Dubai is also about to open EmiratesPadPro, the largest padbol facility in the world – padbol being a cross between soccer, tennis, volleyball and squash. Dubai, always quick to capitalise on hot trends, is offering the impressive Gulf Cooperation Council home to padbol.

Co-founder of Emirates PadPro is Hussein Kapasi. He says that they want to attract a new generation in winter sports and highlight the region’s appeal.

CNBC’s Luca said, “The Middle East is well-known for its sunny skies and cool months with no snow or rain. It is the perfect place for people who enjoy playing outdoors without worry. The roads are safe and clear for all.”

Even with Covid in place, the future of tourism in the Middle East looks bright. The World Travel and Tourism Council estimates that the Middle East’s contributions to their economies were $270 billion before the outbreak.

Covid may have brought things to a standstill in 2020, but by the end of 2021 Middle East tourism was pulling ahead of other regions — such as Europe and Latin America — with a year-on-year increase of $36 billion to its economy, the World Travel and Tourism Council also reported.