By Yuvraj Malik

(Reuters) – India’s Reliance Industries has invested $200 million in Glance (a lock screen content provider backed by Alphabet and InMobi) to provide the service for new Jio phones this year.

Reliance Jio Platforms’ unit invested in Glance, valuing it at $1.7 billion-$1.8 billion post money, according to an insider.

Reliance will be able to integrate its retail business with Jio to promote products to Jio customers through Glance. Glance delivers personalized news and entertainment to smartphones’ lock screen screens.

InMobi Group’s Chief Executive Officer Naveen Tewari stated that Glance may be “hundreds and millions” of Jio phones in this year.

Reliance’s billionaire MukeshAmbani launched Jio Phone Next Nov. 4, however, sales figures are not publicly available.

Ambani is steadily purchasing stakes in online consumer companies and linking those services to Reliance Jio as he seeks a technological giant that combines connectivity, content, and commerce.

InMobi released a statement saying that “the deal is also expected lead to further strategic cooperations between Glance Retail, Reliance Retail, and Jio across devices and commerce,”

Tewari stated that Glance is now available by default on 60% to 65% Indian smartphones. This was possible thanks to tie ups with Samsung (KS), Xiaomi (OTC), Vivo and Oppo, as well as Realme.

The company will make use of the new funds to reach Latin American and U.S. markets. It is also exploring content-driven commerce via live video.

Alphabet and Peter Thiel’s Mithril Capital are back the company, having invested $100 millions in December 2020.