Are airdrops better for building communities than solving problems in the built environment?
Recent research has found that airdrops of tokens by decentralized exchanges can lead to a huge increase in transaction volume and user numbers. However, this is not the crypto version of printing cash.
Although airdrops, which are the free disbursement of tokens to early users to reward and build momentum, have existed for many years. prominenceUniswap’s 2020 retroactive generousity. Nearly all who used the exchange after a specific date were gifted 400 UNI tokens. Those who kept their tokens experienced a considerable increase.
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Marketing strategies like airdrops are very effective.
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It can be an excellent way to create communities.
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Are airdrops better for building communities than solving problems in the built environment?