• Tezos, a leading eco-friendly blockchain, presents Block/Space at SXSW 2022 (March 11-14, 2022), an experiential activation featuring creators and brands reimagining culture on the blockchain today – and what the possibilities are for the future.
• Block/Space will feature four different experiences: a 3D body scanner to create photorealistic NFT digital avatars; an AR sneaker shop from new NFT marketplace flex that enables try on digital sneakers; an InterPop comic book store illustrating a new dimension to fandom; and a ‘Pantone Very Peri Room’ celebrating Pantone’s Color of the Year 2022 through NFT artworks by artist Polygon1993. Each activation will offer a limited number NFT giveaways that are only available to the attendees.
• The Space will feature a series of engaging speakers called Block/Talks. They include representatives from McLaren Racing and Sweet, Vyking and leading esports groups Team Vitality, Misfits Gaming Group and InterPop. Khleo Thomas is also an actor.

Leading eco-friendly blockchain Tezos will be in the spotlight at SXSW 2022 with Block/Space, an experiential activation that explores how culture is being reimagined on the blockchain – and what the possibilities could be for the future.

Happening in the heart of Austin, TX, at Inn Cahoots boutique hotel (1221 E 6th St), Block/Space will feature four dedicated spaces showcasing how various brands and makers are harnessing the Tezos blockchain to experiment, reinvent, and reimagine aspects of daily life – from the way people establish their digital selves, try on and shop for shoes, participate in fandoms, and appreciate and collect art. SXSW festival attendees must visit Block/Space to create a wallet and scan a QR code. Each room will have a limited amount of NFT giveaways.

The experience will also feature a three-day speaker series called Block/Talks (March 11–13), featuring representatives from McLaren Racing, The Gap, Pantone, Sweet, Vyking, leading esports organization Misfits Gaming Group, InterPop, actor Khleo Thomas, and many rising artists and creators that are thriving in the Tezos ecosystem. Web3 and Blockchain technology will be discussed during the speaker series. You can find the complete schedule and speaker list here.

In the past year, Web3, NFTs, and metaverse have all been big buzzwords as businesses try to figure out and invest in new technologies. Block/Space, rather than discussing abstract visions, will demonstrate how Tezos’ new generation of builders is already using blockchain technology. What the future holds for these developments.

Block/Space includes the following interactive experiences

• You can NFT yourself into the Metaverse Step into a 3D scanner to transform your image into a super-high-resolution digital avatar, which can then be minted as a 3D NFT on Tezos. This digital avatar is your metaverse identity and can also be integrated into fashion, gaming and social media in the future.
• Get ahead FlexibilityIt is (Flexibility)Tezos is the world’s first footwear NFT market, and flex gives you a first glimpse. Browse the pop-up shoe store and virtually shop flex’s digital sneakers from your phone, including exclusive collections from brands and creators, such as French AR artist johwska. With your smartphone’s camera you can virtually try on shoes. You can also buy NFTs to bring into the metaverse if they are comfortable.
• Take Fandom to a new DimensionInterPop: Take a look at the future digital fandom in a retro-inspired Comic Book Store. InterPop is a digital entertainment platform that uses the Tezos Blockchain. You can browse and buy comic book NFTs, as well as trade, read and collect them. Unlike the traditional way of passive fandom, this new type of digital ownership with InterPop Comics unlocks the ability for fans to have a say and shape the story – from character costumes to even major storylines. InterPop will preview a brand-new series title called The Abyss during SXSW. The Abyss #0 can be collected by Block/Space members for no cost and attendees will have the chance to help shape this new story’s future.
• The Metaverse Art Experience (Pantone): Immerse yourself in Pantone’s Color of the Year 2022, PANTONE® 17-3938 Very Peri, in the Pantone Very Peri Room – a newly created color inspired by our digital lives, with a courageous presence that encourages personal inventiveness and creativity. Four NFT artworks will be displayed in the space to celebrate the Color of the Year by Polygon1993, the multidisciplinary artist from Paris. This is a continuation of the partnership with Pantone last year. A limited amount of NFTs will be available for free at the Pantone Very Peri Room by scanning a QR Code. For those not able to attend SXSW, Polygon1993 will also be releasing his original set of Very Peri NFTs as a giveaway online from March 9-10 – follow @pantone on Instagram for more details.

Tezos’ innovative Proof-of-Stake architecture and lower costs for minting or transacting NFTs makes it the best blockchain choice for businesses, artists, builders, and companies around the world. Tezos has been used by notable organisations such as Manchester United (The Gap), Ubisoft (Team Vitality), Formula 1 racing teams Oracle Red Bull Racing and McLaren Racing. Bank giant Societe Generale, OneOf Music NFT Platform, and many others. Tezos was recently a top blockchain partner in Art Basel Miami Beach, December 2021.

Block/Space will open March 11, 2022 at Inn Cahoots 1221 E 6th St. Austin, TX 78702. From March 11-13 2022, Block/Talks panels will be live broadcast at tezos.com/events. For more details and a complete schedule of speakers, please click here.

Continue reading on DailyCoin