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Netflix Survey Results Show a Decline In Satisfaction Says Evercore ISI -Breaking

by Mike Robinson

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© Reuters.

Sam Boughedda

Investing.com — After conducting research on Japanese and U.S users, Mark Mahaney of Evercore ISI reiterated his in-line rating for Netflix and a $525 price target.

Mahaney claimed that the 1500 U.S. respondents to the quarterly survey were moderately positive, with penetration at a record high.

However, the analyst revealed respondents that were “Extremely/Very satisfied,” came in at 52%, down 9% quarter-over-quarter. Mahaney stated it is the “largest sequential decline in years – we believe this could be due to both rising competition and a negative reaction to the recent price increase.”

Feedback from Japan was described as “a mixed bag” with 73% of respondents “Extremely/Very satisfied”, down 1% year-over-year. 

Netflix shares rose by 3.9% on Thursday 

The company revealed Wednesday that they are testing new approaches to password sharing.

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