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HelloFresh to spend nearly $60 million for new hires in tight labour market By Reuters


© Reuters. FILE PHOTO. A basket containing beer and food left over from the downstairs barbecue is carried up by a string to be distributed among neighbors during the spreading of coronavirus (COVID-19), in Hamburg, Germany, March 28, 2020. REUTERS/Fabian Bimmer/File Photo

(Reuters) – Meal-kit company HelloFresh will spend 50 million euros ($58.91 million) to recruit 1,000 new tech employees across Germany, the United States, Canada and Australia over the next 12 months, the company said on Thursday.

Blue Apron and the U.S. competitor Blue Apron were among those who won lockdowns. This was due to pandemic curbs which shut down restaurants and led people to order food online.

According to the blue-chip firm, the planned expansion would see it double its tech staff at a moment when many firms around the globe are experiencing a labour shortage as they come out of long-standing restrictions.

Dominik Richter was co-founder of HelloFresh 10 years ago with Thomas Griesel, Jessica Nilsson, and acknowledged that there is a very competitive job market for tech roles in an emailed to Reuters.

He said that the company is constantly reviewing the pay of its employees and comparing it to other countries to make sure they offer highly competitive compensation packages. However, he did not disclose how much the new hires would be paid compared to the pre-COVID level.

($1 = 0.8488 euros)

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