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Honda targets annual sales of 70,000 Prologue electric vehicles in U.S. from 2024 By Reuters


© Reuters. An Honda SUV (e) prototype electric vehicle (EV), is displayed at a Media Day for the Auto Shanghai Show in Shanghai, China on April 20, 2021. REUTERS/Aly Song/File Photo

WASHINGTON (Reuters) – Honda Motor Co’s U.S. unit said on Monday it is targeting initial annual sales of 70,000 for its planned electric Prologue sport utility vehicle when it goes to market in 2024.

Honda intends to launch additional electric vehicle models in order to reach its goal of selling 500,000 vehicles in America by 2030 and achieve 100 percent zero-emission vehicles by 2040.

This comes after President Joe Biden issued an executive order setting the goal of making half of new passenger cars sold by 2030 zero emission vehicles.

General Motors Co (NYSE 🙂 is co-developing the Honda Prologue. It is built on Detroit’s Ultium platform. This modular platform is also a base for its battery and system. Honda and GM will also be co-developing an Acura-brand electric SUV.

The Acura SUV and Prologue will be assembled by GM. They will both go on sale in 2024. Honda hasn’t yet disclosed the names of the Acura plants or their volume targets.

Honda will continue to build electrified models based on the Honda-developed e-Architecture EV platform. It will assemble these vehicles at Honda plants throughout North America.

American Honda Motor Co’s executive vice president for national operations, Dave Gardner, stated that Prologue will be initially focused on California, Texas, and Florida.

According to Gardner, Honda will add hybrid-electric system to additional U.S. model.

Gardner stated that Honda’s strategy was to introduce a greater percentage of hybrids into core models. He also said they are making an effort to increase volume, leading to our Honda Prologue.

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